With the 2026 FIFA World Cup kicking off June 11, Meltwater tracked 1.67M pieces of content across approved channels — English-language online news, Twitter/X, YouTube, Facebook, Reddit, Instagram, TikTok, and Snapchat — with print, broadcast, blogs, forums, and podcasts excluded. Content spans all 12 group-stage draws in the Jun 1–10 window (Jun 10 partial through 1PM EST). Twitter/X (56%) and Online News (14%) dominate the Jun 10 mix, with Jun 9 as the full-day peak at 259,629 pieces. Four dominant storylines shape the pre-tournament narrative: GOAT farewells (Messi in Group J, Ronaldo in Group K), host nation pressure (USA in Group D, Mexico in Group A, Canada in Group B), the "group of death" (France/Norway/Senegal in Group I), and Group C's Inferno (Brazil vs Morocco — the most expensive group game and most covered fixture globally). Colombia vs Portugal in Group K commands the highest resale price ($2,254) in the entire tournament, driven exclusively by Ronaldo's farewell. Sentiment is overwhelmingly positive-to-neutral (95%), with negative content (5%) concentrated around ticket pricing and injury concerns.